Doing one of the countless surveys I regularly receive I noticed that the survey program was much more dumb than usual. The first set of questions asked me which fast food restaurants I had visited in the last 4 weeks and how many times I frequented said restaurants. I filled in that I had gone to both Taco Bell and Arby’s once in the past month. Then the survey goes on to ask which of the McDonald’s coffees I had ordered in the last month. There wasn’t an option to say that since I don’t drink coffee I probably wasn’t going to be ordering coffee.
Since I had just told the program that McDonald’s wasn’t one of the two fast food places I’d visited in the previous 4 week, the program should realize that I’m probably not going to be ordering something from a place I haven’t been. Some better programming on their part will allow them to save substantial time in collecting and processing survey data, and save the time of those taking these surveys.
Monday, August 03, 2009
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